Strategy
Strategy
Your homepage is doing too much
Most homepages try to speak to everyone at once. Here is a calmer model — and the three things to cut first.
Felipe PitolMar 14, 20262 min read Strategy
Positioning for people who hate positioning
A practical, jargon-free way to figure out who you're for — and who you're happily not.
Felipe PitolFeb 3, 20261 min read