Sharp thinking on brand, growth, and the web.
Field notes, opinions, and the occasional teardown from the Splendor team. No fluff, no growth-hacking listicles.
Your homepage is doing too much
Most homepages try to speak to everyone at once. Here is a calmer model — and the three things to cut first.
Felipe PitolMar 14, 20262 min readHello world!
Welcome to WordPress. This is your first post. Edit or delete it, then start writing!
splendorJun 5, 20261 min readThe quiet case for boring interfaces
When everything wants attention, nothing gets it. A defense of interfaces that get out of the way.
GabiMar 9, 20261 min readShip fast without shipping debt
Speed and quality aren't opposites — they're both downstream of the same handful of habits.
IgorMar 2, 20261 min readEmail isn’t dead — your list is
Open rates are a vanity metric. Here's what we track instead, and why the unsubscribe button is your friend.
FernandaFeb 24, 20261 min readNaming things: a short field guide
Why the best names are often the least clever — and a process for landing one without a 40-person committee.
FernandaFeb 18, 20261 min readFrom six checkout steps to two
How we rebuilt a checkout flow and what the numbers did over the following quarter.
MarceloFeb 11, 20261 min readPositioning for people who hate positioning
A practical, jargon-free way to figure out who you're for — and who you're happily not.
Felipe PitolFeb 3, 20261 min readMotion that actually means something
Animation isn't decoration. Used well, it's the cheapest way to make an interface feel understandable.
GabiJan 27, 20261 min read