Marketing
Marketing
Email isn’t dead — your list is
Open rates are a vanity metric. Here's what we track instead, and why the unsubscribe button is your friend.
FernandaFeb 24, 20261 min read Marketing
What a year of A/B tests taught us
Most tests are inconclusive — and that's the point. Lessons from twelve months of being wrong politely.
AlinyJan 13, 20261 min read