Sharp thinking on brand, growth, and the web.
Field notes, opinions, and the occasional teardown from the Splendor team. No fluff, no growth-hacking listicles.
Development
The understated power of progressive enhancement
Build for the worst connection in the room and everyone above it gets a better experience for free.
BrunoJan 20, 20261 min read Marketing
What a year of A/B tests taught us
Most tests are inconclusive — and that's the point. Lessons from twelve months of being wrong politely.
AlinyJan 13, 20261 min read